• For Bring the Canon brand to life in and around the MCA during the 15 day light festival

Canon, as a major image partner for VIVID SYDNEY (ideas and light festival) gave us a simple challenge: How do we get people from all walks of life and skill levels of photography to take, share and improve there skills at the festival.

Our answer was a call to action for festival goers to “be light curious”. Under this banner we created a intense campaign of activities including drone theatres, Illuminated dancers, light portraits, and outdoor learning hubs in strategic locations.

This is a short video covering just a few of the activities our team designed and executed to make Canon the promoter and facilitator of epic festival photographic moments.

This is the original presentation to Destination NSW and Canon to get approval for the concept. You can see how close it was to the final.