Brad Madge

  • Art/Creative Director
  • North Sydney, Australia

Ideas, design, art direction and leadership. Focus on shopper marketing, sales promotion, consumer experience (CX) and brand experience (BX)

View Resume

Experience

Executive Creative Director at The Zoo Republic

30 September 2014 – Present Sydney, Australia

Creative Director at Cheil Worldwide

October 2012 – September 2014 Australia

Responsible for crafting creative output across our major clients (Samsung) retail channels.

Pitch and present creative to new and existing clients, plus guide and mentor the creative department (up to 7 professionals)

Drove innovation through creativity. Examples include use of 3D printing for window displays, NFC technology for POS, plus creating award winning digital communications in-store by implementing LFD technology.

Fostered a culture of insight-centric creative and worked closely with the shopper planner to develop strategy.

Represented the agency, speaking at award ceremonies and international reviews.

Art Director at Roosquirrel Pty Ltd

late 2008 – September 2012 Sydney, Australia

Digital Designer/Art Director at BWM

early 2006 – late 2008 Sydney, Australia

Helped start one of Australia’s first “big agency” digital departments. Tasks included designing flats for edms, micro-sites, and art directing flash banner advertising.

Senior designer lead for Uniden, Weetbix, GIO, Samsung.

Awards

GOLD, Window Display Award, Global POPAI

Agency: Cheil Worldwide. Client: Samsung

GOLD, Retail Innovation Award, Global POPAI

Agency: Cheil Worldwide. Client: Samsung

GOLD, Outstanding Window Display, POPAI awards AUS&NZ

Agency: Cheil Worldwide. Client: Samsung

GOLD, Outstanding Retail Media, POPAI awards AUS&NZ

Agency: Cheil Worldwide. Client: Samsung

Tom Harris Marketing at Retail Award, POPAI awards AUS&NZ

Agency: Cheil Worldwide. Client: Samsung

GOLD, Outstanding Performance in Innovation, POPAI awards AUS&NZ

Agency: Cheil Worldwide. Client: Samsung

Finalist - Best Activity Generating Brand Volume, APMA Star Awards

Agency: Ideaworks. Client: LG

Clients

Amex, Coke, Schweppes, Toyota, GIO, Uniden, Samsung, Coldrex, Panadol, Bayer, Arnotts, Wagon Wheels, Southern Comfort, Telstra, BigPond, Sanitarium, Bauer, John West, Birds Eye, Alfa Romeo, Simplot, TimTams, Castlemaine XXXX, Carlton Draught, Boags Draught, Herradurra, Solo, Purina, Glad, Downer, Fufifilm, Jack Daniels, Kyocera, TNT, Ferrero, SnackBrands, Cocopops, Lion, V energy, NIB, OLAY, Calton United Brewers, Smirnoff, Bunderburg Rum, Mother Energy Drink, Canisten, Canon, Blackmores, Treasury Wine Estates, Accolade Wines, BHP Billiton, Monteith's Cider, CCA, Schneider Electrical, Captain Morgan Rum

Specialties

PresentingShopper and RetailExperientialIdeasCreative Strategy

Skills

Team leadershipPhotoshopIllustratorIndesignVisualisationIdeationIllustrationDesignCreative directionAward submissionPresentationExperience design